Fred Butler limited edition IPhone cover

I was very lucky to be given a limited edition Candy iPhone case by Fred Butler for Eazywrap. Which unfortunately have already sold out. However I love mine so much!! Thank you Fred ♥ And let's hope they make more in new designs so that more people can have a super fun Fred Butler iPhone too xxx.

Ella Dror Press Day > Save the date! 04/04/12

I'm very excitedly Art Directing the next press day event for Ella Dror PR. Come along and see how we transform the Swarovski Lounge and showcase the cream of London fashion talent.

ELLA DROR PR

AW12 PRESS DAY

Wednesday April 4th 10am – 7pm

at The Swarovski Lounge

24 Great Marlborough Street W1F 7HU

Fred Butler AW 12

Tank Top-Ranking Tongue-Tied and Twisted.

When an invitation arrives from Fred Butler to attend her AW12 presentation at London Fashion Week it means that everything else you may have had planned for that day gets cancelled! I was very excited especially after having such an honour to work with Fred on her SS12 presentation last year. Again this presentation was held at the Portico room in Somerset House, which has some beautiful features, however for people such as Fred and myself the possibility to change a space is always a challenge and I was intrigued to see how the new collection would be shown this time around.

News came in advance that Fred had collaborated with musician Charlie XCX to create an original track at Redbull studio's, available as a free download as the sound track to her presentation and Charlie would perform this live with her band.

The collection was of course a range of ellaborate Fred Butler signature couture pieces that exhist outside any time, space or season and could be worn by any one, just so long as they have an extremely fearless aproach to their own image. Futuristic pastel armour in Origami pleats and folds, and geometric patterned puffa's to keep you warm on an interstella cosmic cruise. The real suprise however was in the form of knitted body's, tank tops and shorts in pastel pink, mint and cream, the ultimate modern take on the arran knitt. Her head pieces had a marshmallow quality to them that seemed to make you want to eat them or at least lick them to see if they were as sweet as they looked.

We even had a moment to catch up with the delightful Sarah Keeling who was doing a marvelous job creating a behind the scenes film capturing all the wonders of Kim Howels with her awe inspiring styling and Bianca Tuovi's pastel hair creations.

LFW \ Fred Butler SS12 Installation

After the completion of Fred Butler presentation it was then time to build up the installation space where all the garments and accessories would be shown for the remainder of London Fashion Week. Below are a few images of the installation space.

LFW \ Fred Butler SS12 Film

Another element of Fred Butlers SS12 presentation was the film which she had made for the collection was launched on Style Bubble as the event opened. A week before fashion week and on the day after traveling back from Bestival with our overnight ferry journey I worked alongside Zaiba Jabbar and Crane TV on Fred's film to create a set which felt like the lining of a world from one of her accessories. I also worked on transparent visuals that we projected which were taken from the painted textures which Fred had made for the garments. Cutaway shots of water tanks and food colorings were filmed and textured panels of her paintings were used as backdrops.

FRED BUTLER SS12 'SONIC SINUATE SUPERTEMPORAL SEQUESTADOR' from Kim Howells on Vimeo.

LFW \ Fred Butler SS12 Presentation

This London Fashion Week I had the great opportunity to work with Fred Butler and create installation props for her SS12 presentation at Somerset House in the Portico Rooms. This season Fred's collection was all based on Sea slugs and showed her accessories off on a much larger scale, this time encompassing full body suits, slinky style jackets, sunglasses, headbands and some rather amazing shoes. The collection as always was a cosmic mix of colour and textures, with hand painted fabrics by Fred herself and the presentation was styled by Kim Howells.

For the event staged in the Portico rooms 5 flat base mats were created as circles each of which had a photographic print of Fred's painted texture design on. In each corner of the room lay 1 each of the 4 smaller circles, individually colour coded in blue, orange, lime and lilac along with a speaker enclosed in a hood of the same colour designed by Fred. In the center of the room lay a larger circle in a multicolour effect. As the models entered the room they took a base station at their colour corresponding circle. There was a sound track created by Patric Wolf which was broken up into 4 sound channels, as the channels increased in sound the models would take their place moving into the center and when all channels were playing they would finally all meet in the middle.

The event turned out to be very busy yet the atmosphere in the room was extremely serene. People exchanged comments on the extraordinary garments and were all taken away to another cosmic world for a short space in time.

LOVE BOX

A little late post from Love Box, mainly because my camera phone decided to not work and so I had no documentation to show, however thanks to Stav B I now have a few snaps that I can show some of the excitement that we got up to. We were back stage helping out Kim Howells whilst she was busy busy busy styling the Dr Noki fashion show on the main stage, which during the run up to the show we were all electrically charged by the thunderous apocalyptic rain showers which seemed to add to an amazingly outrageous fashion show with a packed out main stage crowd and some ludicrous dance manouvers by the wonderful Aaron Frew.

Here are also a few You Tube video's of the acts I managed to see.



FERALISKINKY.COM by FERAL aka MC KINKY















































Fred Butler and myself watching Beth Ditto.

























Beth Ditto performing some crazy yet brilliant dance moves during her set.


















































































Pictures of the Noki fashion show via the A Shaded View Of Fashion Blog by Konstantinos Menelaou

HOUSE OF ORGANZA - MUSE - FILM

The brilliant new film by Daniel Sannwald as one of the final installments to the House of Organza 'Muse' project.


House of Organza/Muse from Marlon Rueberg on Vimeo.
Muse : ROY Inc
Curators : Kim Howells & Lyall Hakaraia
Director : Daniel Sannwald
Stylist : Kim Howells
Camera : Daniel Sannwald & Marlon Rueberg
Makeup : Ashley Ward at CLM using M.A.C Cosmetics
Photo Assistant : Colby Jones
Stylist Assistants : Daisy Newman & Saskia Wickins
Makeup Assistant : Lucy Pearson
Set Dressers : Johan Ahlkvist & Jacqui Power
Edit : Marlon Rueberg
All pieces from House of Organza by
Lyall Hakaraia
Piers Atkinson
Fred Butler
Dr Noki
Craig Lawrence
Patternity
Consultant : Alùn Davies
Produced by kimhowells.com
Thanks to Steve Savage at Old Cholmeley Boys Club

HOUSE OF ORGANZA - MUSE

Straight after Glastonbury we were down to the Red Bull Space in London Bridge, working alongside Kim Howells, and designing the 'Muse' exhibition for House of Organza. The environment was coated in a splash of Blue to house the already Blue mannequin bodies that had featured in the Ella Dror Press day and the 'Muse' Look book by Karina Twiss. Rosie Nicholas illustrated a wall mural of tribal blue drawings. We even had the amazing Daniel Sannwald who had created a mesmerizing series of animated GIF's and also a beutiful timeless film which captured all the essence of the fashion pieces by none other than, Piers Atkinson, Lyall Hakarai, Craig Lawrence, Fred Butler and Patternity.

















Wall mural by Rosie Nicolas





































Fred Butler






















Paternity tights






















Craig Lawrence






















Lyall Hakarai






















The House of Organza Blue Studio






















Tranny's on set it's Photo time






















Danni Daniels with Tron esque body paint and myself in a Blue Vintage patterned shirt

















Hey DJ Put a record on!